About the Radio Kingston Underwriting Program
The Underwriting Program is an opportunity for local businesses and organizations to reach and engage with WKNY’s community-minded listeners through targeted sponsorship messages. Proceeds fuel the Radio Kingston Community Fund, administered by Family of Woodstock.
We have a tiered pricing structure for underwriters to support the Community Fund.
- 100+ announcements: $10 each
- 51 to 99 announcements: $12.50 each
- Up to 50 announcements: $15 each
There is no premium for placement in specific shows or dayparts requested by underwriters. Flights are scheduled based on available inventory. Underwriters are acknowledged on the Community Fund webpage.
To support the Radio Kingston Community Fund through our Underwriting Program, email underwriting@radiokingston.org.
Why Is the Radio Kingston Community Fund Necessary?
The current Federal Poverty Level (FPL) is $15,650 for a single-person household and $32,150 for a family of four. ALICE – an acronym for Asset Limited, Income Constrained, Employed – refers to households earning above the FPL, making them ineligible for government social safety net programs, but not earning enough to afford a basic household survival budget.
In Ulster County, 39.6% of households were classified as FPL or ALICE in 2023. With the survival budget for a household with two adults and two school-aged children in Ulster County at $64,836, basic needs are unaffordable for many.
The Radio Kingston Community Fund (RKCF) helps residents of Kingston in immediate need of financial assistance. (The RKCF is not intended for ongoing financial support.) RKCF recipients will also have access to the various resources provided by Family of Woodstock, which will offer a path to sustainability for the household.
Information about the Radio Kingston Community Fund may be found on our Radio Kingston Community Fund Page.
What Is Underwriting?
Underwriting announcements are different from commercial advertisements in both presentation and style. They are not recorded commercials and are not call-to-action messages. They are 30-second branding statements, read live by show hosts, about the business and the products or services provided. And they are a message of support for Radio Kingston as a community resource.
Underwriting announcements may include:
- Company or Business Name
- Products and Services
- Slogan or Tagline
- Location, Phone Number, Website
- Contact Information
Underwriting announcements cannot include
- Qualitative, Comparative or Promotionally Descriptive Language
- Calls or Inducements to Action Including Comparisons, Testimonials or Endorsements
- Pricing and Discounts
Our goal is to support folks in the community and the supporters of our community while keeping the money in our community.
Underwriting Sponsorship Message Example
Support for the Radio Kingston Community Fund is provided by Rough Draft Bar and Books at Crown and John in Uptown Kingston, providing a selection of beer, cider, and wine, Counter Culture coffee, pastries and pies from Kingston Bread and Bar, plus a variety of new books. A place for people to come together for reading, drinking, conversation, and nightly events. Rough Draft N Y dot com.
To schedule time to discuss your custom sponsorship package or request additional information, contact Troy Ellen Dixon by emailing underwriting@radiokingston.org.